I don’t know how many times I’ve read incredibly long sales letters for ebooks, software programmes, affiliate marketing schemes etc etc and wondered whether there is some magic formula that all internet marketers follow. Well, in actual fact it seems there is. Aurelius Tjin, a leading internet marketer from Australia, has written a very clear guide as to what you should include in a sales letter to make it effective i.e. sales generating. If you want some ideas and advice, this is definitely worth reading  - there are some points I’ll be taking on board.

For me, I’ve always wondered why these letters are so long. More often than not, I read the first paragraph and then scroll down the entire page, skipping all the testimonials to look for a price. If I can’t find a good, clear price early on, I’ll often leave the site. Does anyone else do this?

Actually Aurelius, (I hope he reads this) I’d be really keen to get your comments on the statement that “all internet marketers know that a long copy will sell more than a short copy.”

Surely there has to be an argument for a more direct sales approach, with a shorter sales letter….. what do you think..?