Marketing Blagger

What Can President Barack Obama do for your Business?

Andy — Wed, 05 Nov 2008 09:16:09 +0000

Ok so I won’t pretend to be able to predict how President Elect Barack Obama will impact your business world, but I would like to offer my congratulations to the new President and all of the American people for what will undoubtedly be an exciting time of change. Also, a huge well done to John [...]

Latest Reader Poll Results

Andy — Mon, 27 Oct 2008 15:51:42 +0000

It’s been a while since I started the last reader poll and it’s time to close this one off. So I asked the question, ‘which of the following direct sales tactics is the most effective?’ with the following options: Face to face, Telesales, Direct mail, Email shots, Other. It was no surprise to see face [...]

Measuring your Social Media Campaigns

Andy — Fri, 24 Oct 2008 16:21:15 +0000

Ever wondered how you can measure the impact of you social media campaigns? Well, all of the answers you could possibly need are here at the home of Measurementcamp. What’s Measurement Camp? It’s a London based initiative from PR agency Fishburn Hedges with the aim to “create a set of open source resources which allow interested parties [...]

How to get the most from your marketing agencies?

Andy — Tue, 14 Oct 2008 12:54:11 +0000

Some ideas on how to effectively manage marketing agencies.

More recent conversations

Andy — Tue, 07 Oct 2008 15:15:35 +0000

It’s been a while since I seriously looked at the questions and comments on my blog with the thought of providing some real answers and value. As such, It’s time to wrap up a few of the more recent and interesting thoughts. First of all to answer a common question about the price of the Palm [...]

Is there any point in Adsense?

Andy — Mon, 06 Oct 2008 09:39:24 +0000

Or is it just an ugly distraction from your blog content? This is a question I have been wrangling with for a while. After all, when I decided to try and make some money from my blogs, this seemed like the easy way into some revenues. However, I’ve been blogging for two years now and I [...]

SEO Illumination

Andy — Fri, 19 Sep 2008 11:43:44 +0000

A little while ago at the London Bloggers Meetup, we had the pleasure of Improbulous from A Consuming Experience talk to us about search engine optimisation and getting traffic to your blog. At the time some of the ideas seemed straight forward and well known, but others quite interesting. I certainly picked up a few [...]

How a Smartphone Could Help Your Business

Andy — Fri, 05 Sep 2008 16:04:33 +0000

Sitting on the tube and looking at my Palm got me to thinking how great this little gadget is. I can read, write, send and receive my email, write documents, presentations and spreadsheets, stay in touch with my clients and administer my blogs and websites. All this and a lot more while I’m on the [...]

10 Step Direct Marketing Campaign

Andy — Mon, 01 Sep 2008 17:37:22 +0000

I’ve been working on a direct marketing project for a client recently and though I might share with you the 10 core steps we took during this campaign. As a quick introduction, the client was a professional services firm wanting to reach out to a business audience to generate leads / appointments for a referral [...]

Irritating Marketing

Andy — Mon, 11 Aug 2008 13:25:36 +0000

I read a piece from the Direct Marketing International journal recently that summarised a survey from Pitney Bowes about the forms of marketing found most irritating by consumers. You probably won’t be too surprised to hear that automated telesales won the top prize. I’m sure everyone agrees with me in that the second you hear [...]