Some Recent Conversations
It’s been a while since my last post, which in fact was even written by guest blogger Mark Nagurski. But in this time there have been some really interesting comments and conversations on the blog and I wanted to highlight some of these and share some thoughts..
On ‘The Offline Google‘ there’s been plenty of talk around what are the key elements for SEO and pretty much everyone agreed on the imporatnce of:
- original content
- backlinks
However, whilst the post generated some interesting comments on SEO, what Mark was really talking about was taking the concepts of SEO to your offline business. His ideas are very credible, I particularly like the point about targeting niche customer segments:
be specific, address your customer needs, and find a niche where there’s less competition
Very similar indeed to targeting your blogging to niche market segments.
The results from June’s reader poll sparked a few comments around which is the best direct sales tactic for generating new business. By far most people voted for face to face over direct mail, email or telesales. The poll is actually still open in the right hand sidebar if you want to vote.
For my money, the best replies were from those who talked about a mixed approach, for example telesales to set appointments for face to face meetings as mentioned by ‘Mortgage Broker‘. However as Eric rightly points out, getting face to face isn’t always that easy.
There’s a saying amongst marketers that it takes seven touch points with a customer before you can reach a sale, could you use telesales, email, direct mail and face to face as four of those touch points..?
Sally Whittle’s PR advice was also well received. Thanks for all the comments on there and for those who bookmarked this and Sally’s site. If you haven’t read her tips yet I suggest you head there ASAP, some ideal ideas for small businesses!
The Nintendo viral video seemed to confuse most of you. Is it a viral or not, is the remake another viral, is Nintendo behind all of this? All questions still to be answered, but certainly there are a lot of you out there who are cynical about this one.
Any guidance Nintendo?
For those who don’t understand what viral marketing is all about, check out the definitions at Wikipedia, Search CRM.com or Marketing Terms.com
In response to the post about video enriching your blog, it seems an awful lot of you agree. I certainly hope to be introducing more video to this blog to add more humour, make the content more digestible, making the blog more interactive and more.
Thanks to everyone who has commented on the blog over the past couple of months. I’m certainly hoping to reach the next 1000 comments by the end of August, so please do drop me a note and join the conversation.
Tag:Controversial Advertising Makes Waves
Here is the recent Mr T advert for Snickers that was cancelled by Mars as it was deemed to include anti-gay references. It seems to me that by ensuring the advert was cancelled, it has actually generated more coverage, made the video viral and probably enabled it to create a bigger splash.
You can vote for yourself in the comments as to whether you think it is offensive or anti gay…
Tag:Advertising-
Recent Conversations
-
- deden: He is my inspiration. Whenever i say i can’t. I am trying to remember Him. He breaks...
- Product Sourcing: nice blog, i used that times 50 bestt blogs thing once, very good list of them...
- hair irons: Everyone has high hopes that Obama can turn everything around. I just hope they give...
- Jessica Helter: what a such good information.. thanks for this.. I totally agree in your post.....
- Roger Hamilton: Aggresive marketing is irritating..
- book marketing plan: Excellent post! Thanks for recommending Steve’s site - his eBook is a...
- Voos Baratos: I think that bloggers are not geeks, but geeks can be bloggers :-) The so-called...
- Andy Bargery: Hi Isuzu Commercial Truck. You should definitely be able to find good small town...
-
Loading ...
-
Subscribe to this Blog
