Archive for June, 2008
The Offline Google
Monday, June 30th, 2008Search engines are probably the biggest development in the world of marketing since the first TV ads hit our screens decades ago. As marketing tools, SEO and PPC are effective not because of the technology but because they use simple marketing concepts that are just as true offline as they are online.
So what offline ideas […]
June Reader Poll Results
Monday, June 23rd, 2008The latest reader poll has just come to an end and with some interesting results. I asked my readers the question:
Should PR companies approach bloggers differently to journalists?
And the answer, most definitely yes.
73% of voters agreed that bloggers need to be treated differently. Of the remaining, 18% didn’t know and 9% were happy […]
Some Fantastic PR Advice
Wednesday, June 18th, 2008I’ve worked with a lot of small companies and always they want to get involved in some PR activity. However more often than not they struggle to really understand how to engage with journalists. This is one of the key skills a good PR consultancy will bring: the knowledge of what journalists want, when they […]
Promoting an Online Business Offline
Friday, June 6th, 2008The Internet is a tremendous tool for marketing any business, online or offline. But what if we turned the tables a little and asked, ‘If you run a business that’s primarily online, are you ignoring the offline opportunities to promote your business?’
Why market offline?
1. It’s there. Bloggers still write books. Online marketing gurus still go […]