Is This a Viral?
I came across the fantastic Viral Video Chart today and spotted an ad for the Wii that seems to be pretty popular right now. See for yourself below, can anyone explain why this might have viral marketing qualities..?
Or do you think Nintendo has nothing to do with this..?
PS I hope I haven’t alienated any female readers!!
26/6 UPDATE
Fantastic comment from Pressure Washer reviews. Thanks for introducing me to the remake, which just goes to show how viral this is - even if it wasn’t seeded by Nintendo…
Tag:ViralsLatest Reader Poll Results
I’ve been so busy recently I clean forgot to wrap-up the most recent Reader Poll. So anyway, here goes. I asked:
Which of the following marketing methods have you found most useful for growing your small business?
From the long list of options provided, the two most popular answer by far were Websites and Networking.
I can only image those that have a website which promotes networking are on to a good thing. Facebook, MySpace, Bebo all seem to be doing pretty well I guess…
For the rest of us, it clearly indicates a need to get our online shop front in order. Whether it’s a static website, an e-shop, blog, vlog or other, it’s too important not to get this right. As far as networking goes it’s simple, get good or go home.
For the next reader poll, I would like you all to tell me:
Should PR companies approach bloggers differently to journalists?
Yes
No
Don’t know
Please answer on the poll in the far right hand side of the blog —>
Text and Video Will Enrich Your Blog
I’ve been thinking recently about adding video to my blog to mix up the content and to make the blog more engaging. Check out a great example from Darren Rowse over at Problogger. I’m not quite there yet, but doing some early research into how I would go about adding video to this blog.
For some ideas, inspiration, check out this short video from Anil Dash at SixApart (the company behind TypePad, Vox etc). Anil talks about a mixed format of text with video and how this has been used effectivly by Google among others. He has some other great YouTube posts on the same subject, so have a look around after watching this one.
If anyone has any ideas, suggestions, recommendations or tips on getting started in video blogging, please get in touch.
Tag:bloggingadCenter Hits Harder
I little while ago I mentioned that I’d received some interesting information from Microsoft about their adCenter product. The info was actually some analysis of the ongoing research data compiled by Nielson into the quality of search traffic. The emphasis was placed on the difference in traffic quality by looking at conversion and levels of engagement / stickiness.
Now clearly this needs to be taken with a pinch of salt, but it did make some interesting reading. For the engagement figures, the analysis showed that on average people who clicked through from Live Search would spend 4 mins 7 secs on the site, compared to an industry average of 3 mins 4 secs, or for Yahoo 3:31 and Google 2:55.
In other words…
Live Searchers are 35% more engaged on destination sites than the average UK searcher
What does this tell you? Well, once you’ve paid for your click and the customer is on site, you have a slightly longer amount of time to convince them to buy.
In terms of conversion, Nielson was only able to track whether searchers had actually reached the secure area of a site, rather than actually making a purchase. This creates quite a weakness if you ask me, however, we’ll look at the results in any case.
For Live Search, 7% of searchers went to a secure page after clicking through. This is against a 4% industry average or 5.3% for Yahoo and 3.6% for Google.
This might lead you to believe that Live Search brings more quality traffic, or as Microsoft puts it:
Live Searchers are 77% more likely that the average UK searcher, nearly twice as likely as Google searchers… to convert
So what does this tell you?
Well, there are a lot of questions we’d need to ask Microsoft to really interrogate the data. However at a fairly simplistic level you’d have to say adCenter seems to offer a very credible alternative to other paid for search advertising. With both stickiness and conversion rates higher than the industry averages it’s perhaps time to take adCenter a little more seriously.
From personal experience I’ve already transferred one of my clients PPC campaigns from Google to MSN and noticed a slow down in clicks (and therefore lower costs) but with increased traction. In other words, once someone clicks on an ad they are more likely to download the eBook we are offering and then move further along the sales cycle. The slow down in clicks is clearly a result of Live Search attracting less traffic than Google.
I have to say, I’m also a big fan of the telephone support on offer from Microsoft, so much better than email support on offer from the competition.
Well, if you haven’t yet, give Live Search and adCenter a go and let me know how you get on.
Tag:Advertising-
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