Advertising + Boobs = Brand Awareness
- Link to
YouTube Direct
Sorry ladies, but I have to show this example of great brand advertising.
As with 95% of the great ads I’m putting on this blog, the only value they provide to the small business marketer is for entertainment.
To achieve a return on your investment as a small business you should consider direct response advertising only. For example: Visit our showroom for the bank holiday spectacular this weekend with 50% off for the first 100 customers through the door!
Tag:AdvertisingViral Marketing - Did You Believe It?
Just before Christmas in 2006, Threshers - The UK’s largest off licence - issued a 40% off voucher for all wine purchases. Can you believe it 40% off the price just before Christmas, surely its the busiest time of the year.
I was convinced this was a smart viral marketing campaign, but nobody would listen to me.
The story was that the voucher was originally destined for Threshers top corporate clients only, but there had been a leek and the voucher was now readily available. Not only that Thresher would honour the voucher and therefore anyone could use it.
It went around the UK like wild fire. Just about everyone with email had a copy of the voucher and sent it on. The perfect viral campaign really.
Well I just learned from Hugh McLeod at www.gapingvoid.com that he and his team at Stormhoek wines were behind the campaign. This was no surprise to me as every time I come into contact with this guy he seems to amaze me.
Perfect timing also as only yesterday I posted about whether viral marketing is for you. Well, if you can copy Thresher and generate over £40m in sales I think you’ll agree, virals are definitely for you.
Maybe Hugh could give us a few pearls of wisdom about what makes a good viral. Hugh, can you help us out?
BTW Hugh has a new voucher for 40% off wine at Easter, but it’s already expired, sorry folks.
Tag:ViralsIs Viral Marketing for You?
Sure, why not?
Check out the picture below - an example from a Brazilian coffee company.
It’s a simple marketing message made viral by the amusing (or maybe scary) picture.
It’s entirely possible small businesses can create a campaign like this, especially with the power of marketing and how quickly jokes, pictures etc can circulate.
There are plenty of pitfalls with viral marketing though. Once you hit the send button it’s impossible to direct how your message is carried, so you need to plan your campaign well. And of course you may not be creative enough in the first place to create something viral and designers / agencies are expensive.
One of my favourite virals was the Kylie Minogue campaign for Agent Provocateur. This spread like wildfire through London and proves the old addage, sex sells. Answers on a postcard for who the target audience was.
- link
YouTube Direct
By the way, for anyone who can’t speak Portugeuse, the text on the ad reads “wake up the ‘employee of the month’ that exists inside you”.
Tag:Advertising ViralsInternet Advertising - Why You Should Care
Anyone interested in internet advertising?
The Times reports that
“Global spending on internet advertising increased from $18.7 billion in 2005 to $24.9 billion (£12.6 billion) last year, according to ZenithOptimedia, the media-buying agency.”
and,
“Although spending on traditional media, such as magazines and radio, has been falling in the UK, more than £2 billion was spent on internet advertising in 2006.”
and,
“The Middle East and Asia are driving a boom in global advertising spending.”
What does this mean to you and me? Increasing competition for advertising space and increasing prices for a start. Not only that, increasing competition for reaching your target audiences, so you’d better be more targeted, or more creative than your competitors.
Also, if you are an online publisher (like the Marketing Blagger) you’d better set your stall out properly to earn some of that advertising spend. Especially if you have a strong readership in the UK or the Middle East.
Read the full article here.
Tag:Advertising-
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