Crowdsourcing - What is It?
I read an incredibly interesting and inspirational book recently about crowdsourcing. Written by Jeff Howe, the Editor of Wired magazine, it is full of case studies of how crowdsourcing is breaking down traditional corporate structures and ways of working, producing innovative ways of developing products, building communities, engaging with customers and more. Essentially new ways of doing business.
If you haven’t heard of crowd sourcing before, it’s time you took a look at it. You can see below a quick intro from Jeff Howe as to what it’s all about, but this is an avenue I am going to be exploring in the near future. Exciting and interesting stuff that’s for sure.
Tag:Internet Marketing social media Technology
Social Media Measurement
And if you enjoyed the last post about Why Social Media?, you’ll probably enjoy flicking through my friend Mauricio’s presentation on measuring the impact of social media campaigns. It’s probably more tailored to those of you working in agencies, but for business owners and marketers there are some good ideas for what you could ask your agencies to think about.
Mauricio, my hat off to you, I thought this presentation was superb with some good original thinking.
Tag:social mediaWhy You Should Care About Social Media
If you have ever wondered about the value of using the social media to market your products, you might just want to watch the video below. It contains some pretty compelling stats which might convince you to start playing in this space now, and I mean right now.
Consider:
–> “There are over 200,000,000 blogs. 54% of bloggers post content or tweet daily”
–> “Face book has so many users, if it were a country, it would be the worlds 4th largest! ”
–> ”The fastest growing segment on facebook is 55-65 year old females
–> “Ashton Kutcher and Elen de Generes have more Twitter followers than the entire population of Ireland, Norway and Panama”
–> “80% of twitter usage is on mobile devices, people update anywhere, anytime! Imagine what that means for bad customer service”
For lots more reasons why to get involved in social media, click play right now!
YouTube DirectSocial Media Revolution
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