More recent conversations
It’s been a while since I seriously looked at the questions and comments on my blog with the thought of providing some real answers and value. As such, It’s time to wrap up a few of the more recent and interesting thoughts.
First of all to answer a common question about the price of the Palm smartphone. Well, difficult to put a price tag on it as it will be different in every country. In the UK you could probably get it for free, assuming you sign up to an appropriate tariff – I believe Vodafone has this one. In all other countries, head to your local phone store, or check out the Palm website for guidance. If anyone at Palm reads this, be great to get your thoughts…
On SEO illumination, thanks for gWallet for the advice on writing excerpts in Wordpress. My blogs are all based on WP and I hadn’t heard that tip before. Rest assured I will be jumping on that little gem. Also, a thought would be to ensure your blog posts are properly tagged, something I used to be meticulous at, at least until I had problems with the Ultimate Tag Warrior plugin and lost a lot of my tags – be warned, do not ever turn this plugin off if you have it installed on your blog. I should point out the illumination is provided by Improbulus and for a full in depth write of, you should definitely check out the superb Consuming Experience blog – and I mean full length..!
It seems a lot of you have the same questions and thoughts around direct marketing campaigns. Mostly around return on investment (ROI) and how to measure it, and getting good data. Both are good questions and could generate lengthy blog posts on each. My advice is to setup your objectives and goals at the planning stage and decide what you think is a reasonable response to your campaign. Anything between 2-5% would probably be appropriate but it will vary per campaign. Getting good data is different and I advise you to try out some data providers and work with them on an ongoing basis to identify which data is the most effective.
Affiliate marketing, you say you worked in telesales for 5 years, do you have any advice for the direct marketers about how and where to get good data? Is it better to go to data owners, or data brokers, what conversion rates are likley in telesales etc.?
I’d love to know the name of the book on social media marketing you are reading Website Marketing. Could you add it to the comments? Sorry tsheets but the video on irritating marketing has been removed by the YouTube user – which just highlights the problems of relying on other peoples content for your blog posts..!
So there you go folks. I’m actually just short of 1000 comments on this blog, so please help me to get over that milestone with a comment or two..
Tag:Contributors
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