Enduring the worst, to bring you the best..
Absolutely classic advertising!
Happy easter everyone!
Tag:Advertising
Subliminal Advertising 4 You
Recently I posted a YouTube video of Derren Brown’s phenomenal subliminal advertising exercise. The reaction I got in the comments got me to thinking that it truly is an interesting concept to play around with.
Now if you read my blog you’ll know my interest in marketing is mostly in working with small businesses. By their very nature small companies don’t do a great deal of advertising, or when they do, nothing that really has the exposure you’d need to influence an audience subliminally. Nor would they really need to take this mass market approach. But I can’t get away from thinking this could be a powerful tool for other audiences i.e. not necessarily customers.
With this in mind, I’m planning my own little experiment with a client of mine. To give you a little background to the client, it is a small professional services company that’s doing fantastically well. So well in fact that it’s having to move the focus of its marketing programmes from customer acquisition, to customer satisfaction.
The team all want to do a good job and work hard, but have yet to grasp the importance of keeping clients satisfied. Or indeed the need to measure satisfaction levels on a regular basis. Of course we all know that customer sat is crucial for the long term health of the business.
What I plan to do is rather than push on them the need work towards and measure customer satisfaction, I intend to leave subliminal messages in their offices that might encourage them to agree with my way of thinking.
For example, if I collect a dozen different customer satisfaction surveys from big brands and leave them on the meeting room table, will this catch their eyes. Could this demonstrate that other successful companies are doing this and therefore it’s important for them too?
Now clearly I don’t have much of a plan yet, but I intend to get some ideas down and work this through with the Managing Director. This way we can plan for and measure any change in attitude - if any at all. So watch this space, I’ll tell you all how it progresses.
Any ideas would be much appreciated. What audio visual clues could I leave to highlight the importance of customer satisfaction, without pushing it down their throats.
Tag:Advertising
The Power of Subliminal Advertising
Another fantastic YouTube video, this time by mind trickster Derren Brown. Watch and enjoy, this is truly remarkable.
Once you’ve watched the video have a think about what you can do to capture people’s attention without them necessarily realising you are advertising to them.
Tag:AdvertisingWhat Type of Advertising is Most Trusted by Internet Users?
I came across this article on eMarketer today and it makes some interesting reading. It’s essentially a summary of the results of a survey conducted by Nielsen into which types of advertising are most trusted by internet users. The survey was conducted in 47 different countries across the globe so it’s pretty comprehensive.So what then was the number one response to the question of which form of advertising is most trusted…..
wait for it….
it’s ‘recommendations from consumers’, which was ranked number one by 78% of respondents.
What does this mean for us internet marketers then?
Well recommendations from consumers are essentially word of mouth in the offline world, but online this can mean comments in forums, blog posts, ratings sites and other user generated content. Worth keeping an eye out for anything written about you or your product then, perhaps by setting up Google Alert.
If you see some bad comments, make sure you investigate why and turn those unhappy customers into happy customers. if you receive a lot of good comments, start incorporating those as testimonials on your sales literature and squeeze pages.
What’s also interesting about the survey results comes further down the results.
61% rated comments posted online (which in my mind is the same as recommendations from consumers) and 49% rated email subscriptions as effective forms of advertising. A lot further down come search engine ads and banners at 34% and 26% respectively.
You might want to keep these figures in mind next time you put a marketing campaign together, or think about a traffic promotion. If recommendations from consumers are twice as likely to be effective, you might want to spend twice as much time generating positive customer experiences than setting up Payperclick ads.
Anyway, read the full report at the fantastic eMarketer site.
Tag:Advertising-
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