Seth’s Permission Marketing
Just a quick one today. I found this reasonable summary of Seth Godin’s permission based marketing system. It’s quite a straight forward and simple summary for those of you in a rush.
For those with even less time, here are the five steps to permission marketing:
1. Define the irresistible offer
2. Create a targeted business list
3. Create the opt-out message
4. Craft the perfect pitch
5. Reinforce the relationship
To define permission based marketing it’s all about building ongoing relationships with your customers and prospective customers, rather than focussing on transactional relationships. In other words, aiming to extract the maximum life time value of a customer, rather than a just one off purchases.
Tag:
comments
Leave a Reply
-
Recent Conversations
-
- Joselyn: I’ve had a Blackberry for two years now and until reading this post didn’t think...
- what-is-a-blog?: I have a good read, thanks for the information and insights you have so provided...
- itot: i have an adsense ads on my blog.so far i received 3 payouts from them.
- Is there any point in Adsense?: Go to the author’s original blog: Is there any point in...
- JR @ Internet Marketing Strategies: I too find Adsense a lame activity, the money is pocket...
- Time Tracker: But seriously though…who DOESN’T hang up the minute they hear the...
- PMD: I strongly believe in keeping my blog up to date it not only keeps the search engines happy,...
- Riley: nice post; short but to the point. In SEO i agree that Content is the King. If content is...
-
Polls
Loading ...
-
Subscribe to this Blog
