"If you always do, what you've always done, you'll always get, what you've always got".

Newsletter Pay Per Click Opportunities - Good, Bad or Ugly?

Thanks to Duct Tape Marketing I’ve come across what looks like another blinding marketing tool. This one’s for those of you interested in advertising on email newsletters.

The product is called Amigo and is offered by UK based Carson Systems. Essentially it matches newsletter publishers to relevant advertisers based on content. For example, if you’re selling iPod accessories and you find a newsletter being published to a community of podcasters, then you can advertise your products in the text.

Just like paid for search, you set a price per click and a total ad spend per campaign so you can control your costs. Sounds good, doesn’t it?

Yes I think so and I’m fairly confident it will be. But Duct Tape is running a test campaign so I’m going to wait and see how they get on before jumping on the band wagon.

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