Is Viral Marketing for You?
Sure, why not?
Check out the picture below - an example from a Brazilian coffee company.
It’s a simple marketing message made viral by the amusing (or maybe scary) picture.
It’s entirely possible small businesses can create a campaign like this, especially with the power of marketing and how quickly jokes, pictures etc can circulate.
There are plenty of pitfalls with viral marketing though. Once you hit the send button it’s impossible to direct how your message is carried, so you need to plan your campaign well. And of course you may not be creative enough in the first place to create something viral and designers / agencies are expensive.
One of my favourite virals was the Kylie Minogue campaign for Agent Provocateur. This spread like wildfire through London and proves the old addage, sex sells. Answers on a postcard for who the target audience was.
- link
YouTube Direct
By the way, for anyone who can’t speak Portugeuse, the text on the ad reads “wake up the ‘employee of the month’ that exists inside you”.
Tag:Advertising Virals
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I would definitely spread the word about that funny picture above lol. So it proves that viral marketing DOES work, if, in this case, it’s funny and unusual.