AdWords - Get the Timing of Your Ads Right!
A question every advertiser needs to think about - when is the best time to show my adverts. The big boys have media agencies to plan all this out for them, but for the small business, who do you turn to?
Well, the Marketing Blagger has found a gem on the Wall Street Times Startup Journal.
Kelly Spoors, a journalist at the WSJ, answers the following question:
Google AdWords now lets you schedule the display of your ads using “Ad Scheduling.” Do you know what time of day or what day of the week consumers are most likely to purchase? Knowing this will allow me to schedule my ads to only be displayed at the most effective times.
A great question and to paraphrase Kelly’s answer, aim for between 10am and 1pm, or 3pm and 5pm during the week. The greatest number of sales occur between 11am and 12 midday.
With regards to days of the week, Monday and Tuesday are the biggest shopping days, with sales falling off from Wednesday towards the end of the week. Saturday and Sunday capture only 8% and 9% of total weekly spend.
Interestingly approximately 58% of all online shopping is done at work.
Peter Fader, Professor of marketing at the Wharton Business School suggests the “savvy Internet retailer could make sure its ad runs in the late afternoon, when online shopping spikes but ad competition falls.”
Kelly’s response is based on research conducted by comScore Networks, a Chicago research firm. To read the full article click here.
Tag:Advertising
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Google AdWords now lets you schedule the display of your ads using “Ad Scheduling.” Do you know what time of day or what day of the week consumers are most likely to purchase? Knowing this will allow me to schedule my ads to only be displayed at the most effective times.