Internet Advertising - Why You Should Care
Anyone interested in internet advertising?
The Times reports that
“Global spending on internet advertising increased from $18.7 billion in 2005 to $24.9 billion (£12.6 billion) last year, according to ZenithOptimedia, the media-buying agency.”
and,
“Although spending on traditional media, such as magazines and radio, has been falling in the UK, more than £2 billion was spent on internet advertising in 2006.”
and,
“The Middle East and Asia are driving a boom in global advertising spending.”
What does this mean to you and me? Increasing competition for advertising space and increasing prices for a start. Not only that, increasing competition for reaching your target audiences, so you’d better be more targeted, or more creative than your competitors.
Also, if you are an online publisher (like the Marketing Blagger) you’d better set your stall out properly to earn some of that advertising spend. Especially if you have a strong readership in the UK or the Middle East.
Read the full article here.
Tag:Advertising
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