Marketing Blagger

How will you manage the site once it has been launched?Building your site is only the first step in successful website marketing. Once launched, you’ll need to maintain it to get the most value for your outlay. You should think about content updates, hosting, domain name registration, security updates, managing interactions with browsers (blogs, contact forms, forums) and more.

Do you have the skills and time internally to manage this, or will your agency be responsible? If you are going to manage this internally, do you need to train up a member of staff, if so what costs are associated with this. Can your design agency train your staff, or will they provide a maintenance pack / instruction manual to help.

Choose your designers carefully if you think this could be a problem for your business. If you choose a cheap agency they may not have the capacity to provide ongoing support.

This entry was posted on Saturday, March 31st, 2007 at 10:35 am and is filed under Web 2.0, Advertising, EMarketing, marketing mix. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.