Building a Website - 7 Essential Questions (part 1)
A website is an essential part of any company marketing tool set. If you want to look credible and established in this day and age, a website is a must have, rather than simply a nice bolt on. But if you’ve ever had to design a website before, you’ll know there’s a confusing array of options and you can easily get this wrong, wasting a stack of cash.
I’ve put together 7 essential questions you must ask your self before you sign up with a web design company. There will be a fresh question posted every other day for the next 14 days, so make sure you come back to read the entire series. This will help you avoid expensive mistakes.
Question 1
1) What specific objectives do you have for your site? Do you want to sell products, generate sales leads, or simply create an online presence for your business and brand?
It is essential that you know exactly what you want to achieve with your site. The difference in functionality, design and cost between a brochure site and an e-commerce site can be enormous. Think carefully about what exactly your objectives are and how you will measure whether your website meets these goals. Your design agency will need your brief to be clear on this.
Tag:EMarketing web 2.0
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