Small business advertising
- link to
YouTube Directfantastic video
I love entertaining TV advertising. This one by Nike is a classic example of big brand advertising at its best - funny, carrying a message, memorable and so much more. But as a small business can you use brand advertising as a marketing tool?
Unfortunately the answer is almost certainly NO. The cost alone prohibits most companies from getting in on the action. But not only that, as a small company, it’s unlikely you will have a strong enough brand in the first place to reinforce through TV advertising. So what can you do to advertise your business?
There are lots of options, but my first suggestion is to consider direct response advertising. This is when your adverts are designed to promote a specific call to action from prospective customers. For example:
- Call now to save 50% on carpets!
- Log on to www.megaDVDdeals.com for cheap blockbuster DVDs!
This will encourage prospective customers to contact you and enter your sales process. Compare this to a brand advert like the Nike example - whilst you may come away thinking how great Nike is, have you actually gone a step closer to buying a pair of trainers?
The second, and final option for this post, is to consider which advertising is the correct medium for your target audience. For the carpet example above, your best choice might be a local newspaper, whereas for the DVD Mega deals an online search campaign might be better. This is what media planning is all about and there’s a whole industry dedicated to this.
Advertising is a massive subject, so please come back regularly for more posts. I’ll do my best to showcase some of the best advertising and viral marketing campaigns like the crazy Indian cricket Nike ad.
Tag:Advertising branding marketing mix
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Ok!! but will i also be able to get Fox Prison Break DVDs from the link u hav mentioned!!!
Ooops, sorry Lais, the link was an example of a direct call to action in advertising. As far as I know megaDVDdeals.com doesn’t actually exist..
A good way to advertise a small business can be by using promotional products. These can be cheap and allow you to help spreading the word in a friendly way. Giving promotional gifts to strategic target audiences can be a good way to advertise a small business.