Comments on: The online marketing mix - 4Ps or 8? http://www.marketingblagger.com/61/marketing-mix/ marketing, the internet, blogging, social media and more Wed, 19 Nov 2008 12:01:13 +0000 http://wordpress.org/?v=2.1.1 By: Bobby Hewitt http://www.marketingblagger.com/61/marketing-mix/#comment-168 Bobby Hewitt Wed, 08 Aug 2007 20:55:06 +0000 http://www.marketingblagger.com/61/marketing-mix/#comment-168 Andy, Thanks for the comments on my blog about The New Marketing Mix http://creativethirst.blogspot.com/2007/08/new-marketing-mix.html I agree that the traditioanl markeing mix is changing and I think we're both speaking in terms of online although your post is slanted more towards blogging and mine is more towards websites. I agree with your addition of Ps but I think People, Process, Physical Evidence and Planning all fall into Persuasion, my 5th P. Inorder to Persuasively Design you need to take into account People with personas and user goals. Physical is about the perception that design creates. Process in the persuasive Design Process is all about desiging pathways. And Planning is what Persuaion and Design is all about. Bobby Hewitt www.creativethirst.com ]]> By: Andy http://www.marketingblagger.com/61/marketing-mix/#comment-171 Andy Thu, 09 Aug 2007 09:58:26 +0000 http://www.marketingblagger.com/61/marketing-mix/#comment-171 Hi Bobby and thanks. When I refer to People I really mean the People involved in delivering the product or service, rather than the customer with user goals. But I like that idea very much as marketing is all about understanding your customer, what they want and then how to persuade them to do business with you. Planning specifically refers to setting up a marketing plan, for example setting out marketing objectives and goals, how you will measure success etc etc. To my mind this would include persuasion as part of the strategy. Process and physical evidence in an online environment most certainly do fit into your 5th P. As you say, setting up pathways to drive people through your site, or blog, to making a purchase is certainly important. The physical evidence, i.e. the design of your site, is clearly a big motivator for customers in buying your product. Not only the way it looks but also the way it works. It looks increasingly to me like there are 7Ps of online marketing... Product, Price, Place, Promotion, People, Planning and of course Persuasion. Hi Bobby and thanks. When I refer to People I really mean the People involved in delivering the product or service, rather than the customer with user goals. But I like that idea very much as marketing is all about understanding your customer, what they want and then how to persuade them to do business with you.

Planning specifically refers to setting up a marketing plan, for example setting out marketing objectives and goals, how you will measure success etc etc. To my mind this would include persuasion as part of the strategy.

Process and physical evidence in an online environment most certainly do fit into your 5th P. As you say, setting up pathways to drive people through your site, or blog, to making a purchase is certainly important. The physical evidence, i.e. the design of your site, is clearly a big motivator for customers in buying your product. Not only the way it looks but also the way it works.

It looks increasingly to me like there are 7Ps of online marketing… Product, Price, Place, Promotion, People, Planning and of course Persuasion.

]]> By: Social Networking http://www.marketingblagger.com/61/marketing-mix/#comment-2547 Social Networking Tue, 11 Mar 2008 12:33:14 +0000 http://www.marketingblagger.com/61/marketing-mix/#comment-2547 Andrew, great post. I agree with you that "The final and most recently added P is Planning. Think short, medium and long terms (i.e.1,3 and 5 years) with a series of objectives, strategies and tactics i.e. where you want to get to, how you will get there and what will actually happen." Thanks for sharing your views.:) Andrew, great post. I agree with you that “The final and most recently added P is Planning. Think short, medium and long terms (i.e.1,3 and 5 years) with a series of objectives, strategies and tactics i.e. where you want to get to, how you will get there and what will actually happen.”
Thanks for sharing your views.:)

]]>