I am quickly beginning to realise that to blog well requires an awful lot of reading. That seems to be a strange thing to say considering blogging is all about writing, but for those of us that want to use blogging as a business tool, this is key to driving traffic to your blog.

The way it works is you comment on other peoples blog posts on your own blog. But to generate a conversation with that blogger, you need to link to his/her site to generate discussions and web links which should drive traffic back to your site. The more blogs you comment on and post links to, the more likely it is that they will link back to you and drive traffic to your blog. As you can imagine, the more people linking to your site, the more readers you will get, and hopefully participants. Of course links to your blog will also give you huge “Google Juice”.

This seems to be the engine behind building rapid blog popularity. Well, lets see how it goes. To be honest, I’ve been struggling with all the terminology and need to get to grips with tags, trackbacks, RSS feeds and more. There is a whole lot of jargon on the blogosphere!!

So you can see, if you want traffic, you need to write. But importantly you need to read other peoples blogs, comment on them and develop ongoing blog conversations.