Social Media Measurement
And if you enjoyed the last post about Why Social Media?, you’ll probably enjoy flicking through my friend Mauricio’s presentation on measuring the impact of social media campaigns. It’s probably more tailored to those of you working in agencies, but for business owners and marketers there are some good ideas for what you could ask your agencies to think about.
Mauricio, my hat off to you, I thought this presentation was superb with some good original thinking.
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102 Responses to “Social Media Measurement”
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No doubt social media has a spectacular impact on your site ranking, alexa etc. it is the greatest way of attracting more and more visitors on your site.
First a good point from the measuring success in a web 2.0 world session, where Marshall Sponder confirmed that as well as understanding that social media measurement is about conversations, we will only get to the next level of measurement if we treat visitors from Twitter for example, differently than visitors from forums, and then differently again from direct visitors. Without measuring the conversation, and the outcomes of that conversation, we are missing a huge chunk of useful data.
Social Media Measurement IS IMP FACTOR of that post are say that that is really effective post in my point of view.
Interesting presentation on measuring social media. I do agree that it’s here to stay, though certain types of social media are catching on much more quickly than others. In the end, figuring out a reasonable way to measure success in social media marketing will be (and already is) very important.
Your previous post was awesome, Use of social media has been increased with mobile and facebook etc.
Social Media has no doubtfully, an important factor in Internet marketing.
Thanks.!!
Social media is one of the most important part of SEO. To Inrease the amount of traffic it is the best option no doubt about that. Social media is social platform where individual can share their experience and much more..
Social media is making great strands in the market. It has developed quite a unique trust among people. It helps in many ways indeed and i am sure it will be of great help to many people.
hi..!!i think social media measurement is a impact.I would also love to hear your opinion of a new marketing platform that basically measures social media/word of mouth. It doesn’t measure sentiment or brand popularity. It actually measures the activity of brand advocates, collects data and tracks in real-time. Since you know about social media measurement,
I like this blog for measurement on social media….Thanks.
Social media marketing is the new baby for online marketing. It’s very important these days to be a expert in it.
Thanks,
Steve
I’ve really enjoyed this presentation on measuring social media. Marketers are giving more and more importance to this new media so beign able to measure them will be a key issue soon.
Thanks for the post. I appreciate this effort to move the discussion of measurement away from simply counting OUTPUTS. In order for marketers to convince clients of the need for appropriate investments in social media channels, we are going to have to be dedicated to OUTCOMES that advance our clients strategic business goals, and not be content with expedient counts of “friends” or “fans” — all of that is reminiscent of the early days of websites when the measurement statistic of choice was “hits.” It didn’t take clever website developers long to figure out ways to spike that number or for marketers to use the false metric as proof of success. Ultimately, clients caught on and the seeds of distrust were sown.
The more we can stick to outcomes that are meaningful to our clients’ business, the more our services will be valued and desired.
Great slide show. Thanks for sharing. Mauricio really did a nice job show the true value of measuring social media. I think it is important to all marketers to understand these concepts and figure out where to focus time and where not too!
social media can greatly improve your visibility on the net.
cool presentation! social media is fast becoming an important aspect for businesses, yet there is a large large population there for socialization as well. I think the biggest thing is respect, and trust. Don’t push your business to fast, yet at the same time it is hard to measure success per media site, and by the time those relationship forms, to the time they make a sale.
Social medias is really important today in business and i think it wil help alot for online marketers.
I think the social media promotes socialisation and also business
Many people attend networking events because they have been invited and join because they like the ‘buzz’ or see other people getting business. They give little thought, consideration or planning to the aims they have from networking and which networks best help them achieve those goals and to which theycan commit.
Such an aggregate effort to develop a social media wiki would be all to perfect, except it requires… effort. Maybe I’m being pessimistic here, but I don’t see how so may valuable bloggers or social marketers will start posting their advices, and experience and their best practices for the best results. Networking is like nature: survival of the fittest. Right? Otherwise, the slide is quite interesting, but way too simplistic.
In my view social media is good source for internet marketers. Its very beneficial for them.
social media is great way to promote youre bussines
I agree your post. social-media is best planning and best business for today, so thanks for this title……
This is totaly true that social media is turning out to be one of the best deparment in buissness today…..
In my view numerous Social Marketing tools need to be used together in order to reach your target audience and engage them at the most relevant time. In order to do this a real understand of the target group is required. This produces the best results.
People are still saying that measurement is difficult, but I completely disagree and agree with your points completely.
I had a great time watching with your friend’s presentation Mauricio and I learned a lot.
Social Media Marketing is increasingly becoming popular and many of the web marketing companies are using this avenue to execute ad campaigns.
Yes trust is almost everything in business. To build a trust between your brand and your clients is not a one day effort. Many business process get smoother if your brand or company is trusted by your clients.
Very good presentation!
I will have to think the best way those ideas can be applied to my bussiness.
Many people consider social media as one of the most useful tools in their success in internet marketing. However, some can’t still prove to themselves the usefulness of this internet marketing tool in their online business.
social media is the most easy way to promote your bussines, I agree with this content., which proves best planning and best business for today.
Very nice. Social media will only be bigger in the future. I hope there will be more effective ways than twitter though, as I dont get any traffic from it :\
Today is the day for social networking and technology….so it is v important to know such things about each other..so its a nice article i’ve read..
Social media is on boom and i am sure that many people are thinking of making it a great success.
Thank you for your post. We are planning a social media campaign to raise some money for children school in Afghanistan. Your post has helped us a lot.
Social media is one of the most important part of SEO. To Inrease the amount of traffic it is the best option no doubt about that. Social media is social platform where individual can share their experience and much more..
great post! no doubt social media is here to stay and is a very important part of SEO.
social media really important in search engine optimization.it helps to get a lot of traffic and for link building as well.
No point doing it if you can’t measure success properly. Like the early days of pay per click and seo, if you aren’t measuring it, how do you know its working for your business?
A reasonable way to measure success in social media marketing will be very important. I will be visiting more often as you have done a good job, keep going..
Gr8!! idea and a great blog. No doubt social media has a spectacular impact on your site ranking, alexa etc. it is the greatest way of attracting more and more visitors on your site.
Hi,
Nice post again.. I often go through your blog.. I found very interesting posts..
Again I like the post about Social Media Measurement as Social media is an important factor in the search engines… Now days students must aware from these types of techniques to expand their knowledge about world wide web…
Thanks for sharing !!
social media measurement is very important for everyone doing search engine optimization..thanks for the information…we likely to see more post from u…thanks
Great post and great presentation. I would have to say Socail Media is the second best way to gain traffic (after SEO/Search Engines)
of-course a reasonable way to measure success in social media marketing will be very important, because only then we will be able to know, where to invest, where to promote, and where to publicize our products.
Social media is probably the best way to get traffic to your site. It may not instantly rank your site up, but it does drag a lot of visitors.
Very interesting, I have struggled to see the ROI on social media campaigns in the past and so have some benchmarks to measure by is very useful. I think its a long-term strategy rather than a short-term quick win
I think the measuring of success will be determined by your goals and objectives and hence will be different for many business types. This can range from creating awareness, promoting a brand, directly generating sales, increasing the popularity or members of a sites community or any number of goals, so its difficult to have one defined way of measuring success.
Hi there. I am not convinced by this ‘traffic increase’ hype about Social Media - SM is more a way to build brand awareness and a community feeling. THEN, in the long term, those faithful visitors will turn to your company products & services.
Measuring our success when doing SEO is of utmost importance. Thanks for the awesome presentation!
Social media is on boom and i am sure that many people are thinking of making it a great success
I also make use of the power of Social Media. It’s great for increasing potential market, specially for the younger generation.
Andy love the presentation, so good I am going to post about it myself
See you at the next LBM.
Social media contribute a lot when it comes to ranking. Actually, it’s one of the most effective ways to get more constant visitors to the one’s site. Very useful for promotion.
Social media plays a very important role in making your business spread world wide and boom a lot. Many people are making use of social media for promoting their own business as it helps in numerous ways. Measuring your business via social media can be easy and be appropriate for understanding. The post has helped me to understand various misconceptions of mine.
The importance of social media will grow in the incoming years, marketing will take care of that situation in an incredible way, we are starting to see it nowadays.
Your previous post was awesome, Use of social media has been increased with mobile and facebook etc.
yes of course social media plays a very important role in making your business spread world wide, it can be very useful if you have started article marketing or product marketing blogs.
The major problem with Social Media Marketing is that it is not easy to measure the Return On Investment.
How do you measure branding anyway?
Social media optimization is great optimization tips for business owner also for blogger. I like to optimize my page by using Social media.
I’ve really enjoyed this presentation on measuring social media. Social Media is of utmost importance in my business, so I enjoy reading your blog.
If you want your product to be know I think Social Media is the way to go, you cant just under estimate the power of the word of mouth and thats how social media works a satisfied client can share his experience with your brand and then suddenly many people will know your brand.
The presentation definitely made the concept behind social media measurement more understandable. I really appreciate this post.
It is good to keep the measure of social media and it will definitely help a lot. Social media helps in generating good traffic and giving good ranking to your site. I am sure that many people will definitely like it.
I agree on the importance of social media. For many people working in the consulting world, internet marketing can bring a particular challenge together some benefits. The social media explosion which took place over the past couple of years gives you an opportunity to market your clients through the websites like Stumbleupon and Twitter. Certainly, there is still something to aspire for; massive SEO hits, but today it is likely that a considerable part of your blog traffic comes from the social media also.
Social Media is useful in so many ways. Besides the viral aspects of it, it’s great for search engine traffic. I’ve seen pages from social media networks like Digg rank in the top 5 in Google for very competitive terms in a couple hours because Google seems to assign more relevancy to recent content. And those pages also allow you to dominate several spots for your chosen keyword.
Of course, social media can be hard to tap into- try too hard and people will see you as seeking to exploit them, rather than being a part of the community.
The greatest thing about social media is the viral aspect. Word of mouth doesn’t cost much: you only need a creative input, a starting idea and you’re gone. That’s why it helps lots of small businesses in succeeding online; as they often have a quicker, smoother way of doing business big guys don’t have any more…
How do you measure you Social Network Success? For me if it generates leads and when sales we see sales coming from our Social Network Account.
If there was a unique social media platform, that allowed you to develop and enhance a deeper and more meaningful connection,with uyour own personal reflection and sense of style… that could be useful, and fun, as well as utilized on a daily basis would you be interested?
Thanks for the post! Measuring your success when doing search engine optimization is very important as it allows you to change your path if it is necessary.
I must admit that social media plays a vital role of promoting a business. It is a very active site these days and there are so many members in each social media sites. They can really be of great help. Thanks for that post. It is very informative.
Measuring the impact of social media is very important as marketing campaings now include social media in their objectives or vias of achieving their goals. It’s also important to evaluate the social media you want to use and see which one is the best for your goals and company.
HI
I think social media marketing is better for every web sites because it makes visitors for new site.
This is great, the video covers some really good bullet points about social media. I have found social media to work well for me but only because I have put the work in myself.
Social Media has no doubt, an important factor in Internet marketing. You can’t just under estimate the power of “the word of mouth” and thats how social media works. That’s a good effort you have put on the network through your blog. I appriciate your work.
This is an awesome idea - I think most people tend to use social media in the wrong way. I know I’ve been guilty of that in the past, too, but I think I’ll try using these methods and see how it works.
What should i say about the social media we all know that the social medias are of great importance & this is the reason that people are looking more towards it !they are the only media which have the ability to transform your domain’s ranking!
Excellent presentation. It’s pretty clear that your company can benefit from social media (think about branding, conversation, etc.). But it’s very important to do it the right way, so be prepared to invest money and time.
I enjoyed watching your friend’s presentation, Maurico…. and I’ve learned a lot.
Measuring social media is a lot like herding cats. Just when you think you have your arms around the situation, it can fall to pieces. As the presentation points out, the metrics will vary depending on each client and their goals, so anyone using social media must be comfortable with “grey,” which is where many have a problem.
With the new Social Search aspect recently set up by Google, we should expect more and more social networking items in our results pages (at least, when logged in) - it is definitely worth building a strong network and posting valuable content…
Very interesting presentation on Social Media Measurement. Its definitely an original idea. Hats off to you.
I want to asking that their methodology was really to help brands know if this triggered a true conversion all the way to buying cycle- they could not prove it except with one off anecdotes. This is not a fault of the panel at all, but a major challenge with media marketing- it’s generally unproven.
Social media is one of the best important part of SEO and great way to promote youre bussines. social media marketing is better for any web sites because it makes visitors for a lot of new site.
Thanks
nice post ! To measure social media, results are normally measured in increase in friends (Facebook or MySpace) or followers (Twitter). Also measurement may be in traffic to a website or how any of the previously mentioned convert to sales.
Social media marketing is the best for online marketing and it is a good source for internet marketers.
The presentation made by the friend in good manner and the audience must be attracted from his presentation. As far as social media marketing is concerned, i fully agreed with the posters
I agree Social media as a whole is Google in itself. Millions and millions of worldwide users of Facebook, Myspace, and Tagged. Just to name a few.
Build your friends list, be friendly, and advertise away marketers. Social Networking is extremely profitable when done correctly.
social media is one kind of marketing part which helps to improve the visitors on your site. By using of social media is easy to notify.
I think social media is one of the best way of marketing the site on internet.
I really enjoyed discussion about this topic.
Social media is made for making money from internet, it`s not made for people to socialize,that’s my opinion.
social media has brought a new business line in the market making social media marketing a new boom to the seo business line , it is really important to work on it and at time it can really help to gain in targeting traffic
thanks
social media is excellent for link building.its the best way to increase traffic
I have an interview tomorrow for a Social Media position and he wants to talk about social media measurement but I dont know a lot about it.
Because social media is such a new field, anyone with a Twitter account can claim to be an expert.
I read many article about the subject. But this article is really a good summary and introdruction to the subject.
Social media represents a complete shift in power from traditional advertiser to consumer so it is essential to engage the consumer - if you want to be in the game.
We get quite a bit of traffic from our social media campaigns. Haven’t taken advantage of twitter yet. Maybe that should be our next step.
Social media is an awesome factor in deriving lively traffic to your website and blogs. The way you use the top social media websites like twitter, facebook and linkedin can bring you the best results which you cant even imagine in offline marketing strategies.
Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age.
I see that my comment went through.
Well, since I have had some luck, let me summarize what our students are saying.
1) Social media/measurement is as relevant to a service or product’s success as the perceived need for the service or product.
2) Deep knowledge and skill are essential in today’s competitive world in order to realize top of the charts success.
3) Measurements give the blog or business owner a point in time idea of how successful his or her efforts have been in reaching a desired level of interest among a targeted group, and how quickly a top rating might be realized.
Ann, Provost’s Office
Thanks for your post. Nowadays social media is a great way to growing business & communication.
The social media craze has brought new and exciting challenges to the web-o-sphere and traditional means of marketing. Web technology advances on a daily basis, making it very difficult to create standardized, or “cookie-cutter,” marketing campaigns.
It’s also known as Social Influence Marketing and is the act of using social influencers such as social media platforms, online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.