Networking
I attended a networking event last night. It was very interesting, as these events always tend to be, but I was reminded of the need to:
A) qualify people quickly to ensure your time is used effectively,
B) move away from people who don’t represent potential new business - after all, you are there to find new customers, not new friends.
If you get it right, networking can be a very good marketing and new business tool. I came away with 3 strong leads yesterday and a larger network of potential partners and advocates. Great value for money as the only expense was the travel costs - about a fiver.
I found the event through Business Link for London - an organisation I strongly recommend looking up if you’re a new or start up company looking for advice.
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