Controversial Advertising Makes Waves
Here is the recent Mr T advert for Snickers that was cancelled by Mars as it was deemed to include anti-gay references. It seems to me that by ensuring the advert was cancelled, it has actually generated more coverage, made the video viral and probably enabled it to create a bigger splash.
You can vote for yourself in the comments as to whether you think it is offensive or anti gay…
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19 Responses to “Controversial Advertising Makes Waves”
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This was great - did exactly what an ad should: it got noticed, whether or not it’s for the right reasons.
Also, thanks to Mars I have now learned that all speedwalkers are gay and don’t have any nuts (at least that is what they implied by pulling the ad for the reasons mentioned).
i think this video is funny, saw this a couple of weeks ago… so this was canceled? sorry if i’m not gonna comment on whether its anti gay or not, but those walkathon athletes sure does look… well… funny…
Have to agree here. I would have never noticed it–we FF thru commercials on Tivo. But now that it’s getting attention, I watched it. Sometimes I believe that this is done on purpose–to get a reaction and plenty of attention.
That video must have really hated the video and had it removed, because I tried to watch it and it said it was no longer available! Wish I could have seen it too!!
This was great,i think this video is funny
you made a really good point about canceling something to create a buzz, i wonder why people dont use more indirect yet highly intelligent marketing plans like that, like pulling something, or leaking something to youtube.
It’s too bad the video got deleted, I’ll have to look around for another copy of it somewhere.
That was one of the funniest commercials I have seen. I now want a Snickers. Its too bad that it got banned cause that is hilarious. Thanks for sharing.
Looking so dangerous in the video. It not running. Thanks for sharing this post.
lol that video rules… too bad it got taken down. i swear, this world has too many tree-huggers.
-Jack
That is a very funny video. Too bad I am allergic to snickers! thanks for the cool post!
Too bad… the video in no longer available. Maybe you could fix the link? Cheers
I appreciate that your web site creating a higher value in providing updated information through your web site.
Anything with Mister T is funny. Give me a mars bar fool. Would love to see it if you get the link fixed.
Advertising can change the total view.Thanks for the informative post.
Anybody know where else to find the video?
Totally agree with the advert that gets cancelled actually generates more exposure. We’re already seeing more of that and I think the trend will continue.
looks like deleted, I’ll look it up on yootoob.
a lot of good commercials get delete for stupid reasons.
cancelled videos have their target for sure.
Yeah I saw that video hahaha crazy. Mr. T I thought you were a christian! ;P
This was great - did exactly what an ad should: it got noticed, whether or not it’s for the right reasons.