Some Recent Conversations
It’s been a while since my last post, which in fact was even written by guest blogger Mark Nagurski. But in this time there have been some really interesting comments and conversations on the blog and I wanted to highlight some of these and share some thoughts..
On ‘The Offline Google‘ there’s been plenty of talk around what are the key elements for SEO and pretty much everyone agreed on the imporatnce of:
- original content
- backlinks
However, whilst the post generated some interesting comments on SEO, what Mark was really talking about was taking the concepts of SEO to your offline business. His ideas are very credible, I particularly like the point about targeting niche customer segments:
be specific, address your customer needs, and find a niche where there’s less competition
Very similar indeed to targeting your blogging to niche market segments.
The results from June’s reader poll sparked a few comments around which is the best direct sales tactic for generating new business. By far most people voted for face to face over direct mail, email or telesales. The poll is actually still open in the right hand sidebar if you want to vote.
For my money, the best replies were from those who talked about a mixed approach, for example telesales to set appointments for face to face meetings as mentioned by ‘Mortgage Broker‘. However as Eric rightly points out, getting face to face isn’t always that easy.
There’s a saying amongst marketers that it takes seven touch points with a customer before you can reach a sale, could you use telesales, email, direct mail and face to face as four of those touch points..?
Sally Whittle’s PR advice was also well received. Thanks for all the comments on there and for those who bookmarked this and Sally’s site. If you haven’t read her tips yet I suggest you head there ASAP, some ideal ideas for small businesses!
The Nintendo viral video seemed to confuse most of you. Is it a viral or not, is the remake another viral, is Nintendo behind all of this? All questions still to be answered, but certainly there are a lot of you out there who are cynical about this one.
Any guidance Nintendo?
For those who don’t understand what viral marketing is all about, check out the definitions at Wikipedia, Search CRM.com or Marketing Terms.com
In response to the post about video enriching your blog, it seems an awful lot of you agree. I certainly hope to be introducing more video to this blog to add more humour, make the content more digestible, making the blog more interactive and more.
Thanks to everyone who has commented on the blog over the past couple of months. I’m certainly hoping to reach the next 1000 comments by the end of August, so please do drop me a note and join the conversation.
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23 Responses to “Some Recent Conversations”
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I think doing niche marketing off line becomes a lot harder.
Depending on your niche it might be difficult to find the type of people you are looking for.
Viral Marketing is one the greatest marketing strategies, whether it’s offline or online.
Writing a good and unique blog post daily and doing blog commenting on related blogs will get you a long way.
on marks idea on getting seo strategies to your offline business, i also think that it is a great idea, and i know several friends in business already doing this. i think that there are lots of business concepts online that can be applied in real life, and vice versa…
I disagree on the online viral marketing cuz it can do some damage to your SE rankings, but as tom said writting unique content and blogging sure are going to bring lots of traffic without hurting your seo
Viral marketing and seo pretty much go hand in hand. You need to be constantly working on your sites seo, while building viral marketing campaigns to get the traffic to your site while you build organic traffic.
Wow ive been mentioned in a blog, after reading everyone else’s replys I thought face to face would win, as this is the easiest sell, but thanks for recognition
its always tricky getting links to your site… :/ i wish there was an easier way.
-Jack
i couldn’t agree more. working on seo spends more and more time
Viral marketing is one of the best marketing in the internet marketing sector. I also agree with your thoughts
I am a SEO newbie ,but i support “content backlinks”theory
I work very hard on seo now but the results aren`t good because now we are in vacation season. I hope soon we will started with greatest conversations.
Working on SEO takes a long time..i have to agree with this fact.
I like the conversations.They are good.Thanks.
As far as i suggest Your Web site acts a great role in providing information to targeted visitors. I recognize or rated it as excellent.
Its interesting views point. Thanks for sharing this.
I thought face to face would win, as this is the easiest sell, but thanks for recognition
on marks idea on getting seo strategies to your offline business, i also think that it is a great idea, and i know several friends in business already doing this.
i couldn’t agree more. working on seo spends more and more time
How recent the conversation is?It seems like old.But I like this.Thanks.
SEO…It sounds amazing, I like this work but it will give the result, we should wait for a long time. I agree your point of view, thanks for sharing with us.
Viral marketing works everywhere. I just stay away from stuff that has been done before or niches that are over-crowded. Find something you’re good at and where there’s room. You might not be the best but you’ll end up doing what you love.
This is the latest conversation…………