"If you always do, what you've always done, you'll always get, what you've always got".

June Reader Poll Results

The latest reader poll has just come to an end and with some interesting results. I asked my readers the question:

Should PR companies approach bloggers differently to journalists?

And the answer, most definitely yes.

73% of voters agreed that bloggers need to be treated differently. Of the remaining, 18% didn’t know and 9% were happy with traditional methods.

For me this is fairly conclusive: bloggers want to be treated differently, something both PR agents and others who want to influence bloggers should bear in mind.

Ok so for this next month I’m asking:

Which of the following direct sales tactics are most effective:

Telesales
Email shots
Direct mail
Face to face

Please answer in the poll on the right hand sidebar now.

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comments

26 Responses to “June Reader Poll Results”

  1. Mario on June 23rd, 2008

    With the right person, face-to-face is by far the best method. Time to vote in the poll!

    Cheers.

  2. Mortgage Broker on June 24th, 2008

    Telesales all the way, Direct mail straight in the bin, emails straight to spam. Face to face only after the tele sales guy booked the appointment so that you can sit face to face and blow a solid deal booked by the tele sale guy. I started in tele sales booking appointments for mortgae brokers.

  3. Ringtones on June 25th, 2008

    Yes, they should approach them differently. Vote people! :D

  4. Photobuch on June 25th, 2008

    I am definitely going to vote for Face to Face I think its the best amongst the other three in many ways.OK I am voting now!

  5. Go Public on June 25th, 2008

    I don’t talk to telesales people or machine, but I like emails and junk mail, I always read everything. Also, about the personal interaction, I like the face to face situation, if the sales person knows his or her job.

  6. money merge account on June 25th, 2008

    defintely face to face is the most effective… people are afraid to say ‘no’ to people they are actually talking to. i know thats the case with me.. thats why i always try to avoid people i know that get paid on commission.
    -Rich

  7. Air Conditioner King on June 26th, 2008

    I do agree with your poll results.

    I guess, face to face is still more effective because you will have a direct contact with your customers.

  8. Investigation system on June 26th, 2008

    Yes I think this is going to be very interesting.
    As I consider that Direct mail-we are not sure about this.
    Telesales - little bit
    Facetoface - chance for 75%
    E-mail shots - 10% would be a great thing..

    Start polling…

  9. Adventure Trips Victoria on June 26th, 2008

    Wow, a nice survey with digestive conclusion. I am looking forward to read such fruitful post from you.

  10. UptakeInOH on June 26th, 2008

    Face-to-face. I immediately delete junk email without even reading it any more. I’m off to vote now!

  11. custom icons on June 27th, 2008

    I think Face-to-face will work more than any other like direct mail, E-mail or Telesales…
    Surely my vote will be for Facetoface….
    Thanks for this survey

  12. Credit insurance Australia on June 28th, 2008

    My vote will be for E-mail, Why I think e-mail is the best thing is that we can do business apart from our country.
    Facetoface will not be a good idea to meet people who are some miles away from us.

    Keep voting….

  13. Credit insurance Australia on June 28th, 2008

    I think e-mailing will make more advantages. Because people who are some miles away from us , we can not go there and sell things facetoface,
    So what I feel is that E-mails will let us to get more people connected…

  14. Halim - Belajar SEO on June 28th, 2008

    Face to face only, other I’m not sure whether somebody will pay attention to it.

  15. Eric on June 29th, 2008

    The conversion rate of face to face is by far the highest, but the ability to get face to face has always been the problem.

    This is why it makes sense to have a well balanced marketing approach, using multiple approaches.

  16. Logo Items on June 29th, 2008

    Yeah i have to go with the rest of the people bloggers should be treated differently

  17. Unique Buttons on July 1st, 2008

    My opinion is also to treat the bloggers differently than other peoples.

  18. Commercial Lighting Guy on July 2nd, 2008

    I agree…bloggers are high sot after!

  19. make money online on July 3rd, 2008

    Treating all the people can’t be the same if anyone even try to do.

  20. dave on July 6th, 2008

    I also prefer face to face.
    More direct is richer in form.

    Regards,
    David
    home based travel agent
    self-help

  21. Vouchers on July 8th, 2008

    Ya me too I started in tele sales booking appointments for mortgae brokers.

  22. Breezy on July 12th, 2008

    Face to Face is the best, most direct and most expensive method and why it is not possible unless you have a huge salesforce with large capital. It is getting rarer and rarer to see people face to face and suggest it will only become less frequent.

  23. money merge account on July 16th, 2008

    i would say either direct mail or email since they require the least amount of direct labor. Those methods will oviously have the lowest conversion rate but will be the cheapest way to reach the most people.
    -Rachel

  24. cats as pet on July 18th, 2008

    Face to face is really an idea, which will be a revolution for the future.

  25. Keith Gill on July 22nd, 2008

    I think e-mail is the best thing is that we can do business apart from our country.
    Facetoface will not be a good idea to meet people who are some miles away from us.

  26. Engago Team on October 9th, 2008

    What is the best depends on your business and the products or services you sell.
    If you sell low cost low margin goods to companies you are very near to consumer business thus face to face meetings are too expensive: online sales could just work for you.

    If you sell one off goods or investment goods then you need face to face.

    In between: that’s where it is difficult to define and probably a combination is the best solution:
    - getting attention by your website
    - contact these website visitors as you know their company name for setting an appointment
    - getting to sell in a face to face meeting.

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