Some Fantastic PR Advice
I’ve worked with a lot of small companies and always they want to get involved in some PR activity. However more often than not they struggle to really understand how to engage with journalists. This is one of the key skills a good PR consultancy will bring: the knowledge of what journalists want, when they want it and crucially, which journalists are most relevant for your story.
However, that’s not to say you can’t do a good job yourself, given enough time. I came across a fantastic blog post yesterday that I think any small business owner would benefit from reading. It’s written by Sally Whittle, a freelance journalist based in the UK, and outlines 5 great tactics for small businesses in getting to grips with PR.
A tactic Sally mentions is entering awards competitions. This is something I have been working on with one of my clients - an architectural practice - for some time. In fact we have now won one award and are finalists in another, both national awards in the UK. Aside from the obvious PR opportunities of entering, they have actually been beneficial on other levels too. For example, it now helps in the sales process to mention the client is an award winning practice.
Anyway, check out Sally’s post and don’t forget to leave a comment on her blog to say thanks.
Great Advice Sally.
Tag:Public Relations
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25 Responses to “Some Fantastic PR Advice”
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I checked out Sally’s article and it was great! Anyway thanks for sharing, it could help a lot in improving PR.
A really like a good story like this .You follow the link and then follow another link. It’s like a treasure hunt.
I bookmarked ‘Getting Ink” and applied to get some ink myself while I was there.
I’m a small business owner & i got some special benefit from your post. Specially thanks for Shally Whittle.
I have read it and will applied the tips given for my small business. Thanks again for sharing.
will give that article a read right away…
thanks for the link
Glad everyone has found some value and thanks once again to Sally.
It is always good to read good information like this. As a fairly new blogger this this gave me added insight. Thanks! Now to Sally’s article.
thanks to Shally Whittle.
Hmmm… A thoughts raiser yet unfortunate…. Btw, I agree completely
Bookmarking you now thanks for passing the love.Will also give a thumbs up to Sally.
Nice to link this article to sally’s blog…
I found lot of informations there…
Thank you…
I have read it and will applied the tips given for my small business.
As a fairly new blogger this this gave me added insight. Thanks! Now to Sally’s article.
its good to add comments on these blogs…
Excellent tips given by sally indeed. Thank you so much for sharing with us. Your blog is truly very informative and here it is I am bookmarking it: http://del.icio.us/britneyvaughan
They are good advice but the fact is all the way cost time. And there is the problem. We the new blogger want to have miracles with our PR. Thanks for the tips.
thats a good idea… and i think its almost always best to make whatever type of marketing u do have some tint of humor
-Jessica
Yeah really nice post.
Great resource. Thanks for the link, and thank you Sally for the article.
You follow the link and then follow another link.
Good advice, i’m agree that the content is the king, even you do full optimization
Good information. Hard part is to always have fresh new content.
Good advice that works. We had something newsworthy recently and a simple phone call to the major and minor players in our area landed us an article in all 3 papers.
Thanks for sharing this valuable advice. As you said “Content are the Real king”
My advice is, focus on local media. Don’t be greedy, national newspapers and TV channels won’t even notice you. Why is that so? Guess how many press releases do each journalist get every day? And s/he can only write one story. So, you should focus on your local media of your town or region. And if you are doing online business, you have to mix online business with offline event to get in the news. Noone will report what you are doing for your own good. But if you organize an event in association with your website (online business), there is a chance to see your url in the news.