"If you always do, what you've always done, you'll always get, what you've always got".

Corporate social responsibility

Are you a professional services business? Do you want to make a profit but also benefit your local community?

If so, I suggest you look into ProHelp. A division of Business in the Community, it helps professional services firms to provide their services for free to local community groups and voluntary organisations. ( see www.prohelp.org.uk).

So why would you want to give your services away for free? Research has shown that businesses that take a lead on being socially responsible benefit from:

* attracting, retaining and developing motivated and committed employees (”78% of employees would rather work for an ethical company than receive higher pay”)

* winning and retaining clients (”88% of consumers said they would more likely to buy from a company that engages in activities to improve society”)

* increased networking and business development, (”2 in 3 businesses believe environmental responsibility contributes to a more successful business”)

* greater PR and improved reputation amongst the local community and target audiences,

And many more benefits.

If you don’t already have a community or CSR programme, have a think about what you can do to impact your local community. If you want to make an impact, I suggest you put a thorough plan together. Think about why you want to do it, what you want to achieve and how you will measure success.

You could also do a lot worse than simply contacting your local ProHelp office to find out what you can do.

** Stats taken form the Better Business Journey initiative from Business in the Community

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October 27, 2006 | Filed Under CSR 

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