Xmas Greetings Cards
Last year I posted about whether or not companies should send out Christmas greetings cards, or if in this day and age it’s more appropriate to send ecards (making a donation of the cost saving to charity). Well it seems 2007 saw a bumper crop of e-cards (in fact I only received 1 work related traditional Christmas card) being sent. However this year the motivation was more around reducing carbon footprints than CSR.
So it seems the traditional card is falling from grace and slides further towards the trash can. In all honesty I doubt it matters much how you send your Christmas greetings, as long as they are genuine, timely and consistent with the rest of your communications.
With that in mind I thought I’d share a couple of ecards I received this year.. enjoy! (It would be nice if they actually said Merry Christmas though… is this political correctness gone mad).
ICICI Bank - nice but where’s the Christmas message..?
Fresh Minds - a London based research agency
If you received any particularly good Christmas ecards them send them on and I’ll post them up here.
I hope you all had a very Merry Christmas!
Tag:marketing mix
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23 Responses to “Xmas Greetings Cards”
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I understand your point. People seem to have disregarded the traditional ways. But yes, it’s still nice to receive a genuine and timely sent ecard for the holidays.
I spend the year looking after the environment and think its nice to send a real Xmas card and packing of shortbread!
Yes, you are right. The most important thing is the genuine card, whether it’s traditional or not. Actually, my main concern is the word “X”. Since when people started to replace the word “Christ” with “X”?
Hey Best Laptopz, replacing “Christ” with “X” is fairly common, at least in the UK anyway.
I read some of the posts and I think it is a great blog. I’m really interested to follow some posts.For this blog i know that man must should genuine, timely and consistent with the rest of him/her communications.
Thenks your post
Its a good thinking to send the greetings card. really it will attract the people and it make sense.
I know replacing “Christ” with “X” is fairly common but I want to know since when people start to referring “X” as “Christ”? Just curious…
I agree with Matt On Holiday. Sending the cards is the right thing to do.
I don’t even open e-cards.
I figure if the person (in my case as a business owner - a supplier or a client) can’t be bothered putting a pen to paper and licking a stamp, I can’t be bothered reading it.
Stu
I do agree with u mate on this point
The X in Xmas I think comes from the first letter in Christ’s name in Greek, the Chi (I think).
http://en.wikipedia.org/wiki/Xmas
As an adult Catholic, I find that if you ignore the commercial ballyhoo and Santy Claus, and concentrate instead on the ceremony surrounding the birth of Jesus, the old magic returns.
“Xmas Greetings Cards” - Good article. Congrats.
I like the environmentally-friendly aspect of e-cards, but the mass-mailing effect takes out any personalization whatsoever. Sure, with traditional cards, they are still mass-produced. But your account manager or whoever will still take the time to sign the card and maybe include a little note personalized to you or your business. The e-cards I received this year were all generalized. That’s the only downside I see to it.
Greeting cards are the most nice thing for giving. I am just fond of giving the them to others. I like to get cards also.
Cards are the best to me.
For a business this is a great way to go for the holiday card. I believe you should acknowledge your customer to show appreciation for the business, but cutting out the paper use is very wise. Now for individuals and family, ecards cannot replace a nice handwritten card.
I find cards and e-cards both to be annoying to tell you the truth. I always feel bad when I get cards because I rarely send them.
Thanks for the Post.
We sent out a E-card this year and tried to promote exactly what you are talking about (we are a email markeitng company so it’s kind of in our favour) however the repsonse we got back was people were worried about looking cheap, the other argument agiasnt it was the impact, people said that the emails were just instantly deleted, were a card sat on people desks or were put up on the wall.
Good point Mr Email Marketing. A nice card can sit around on someone’s desk for a month or so before being binned, therefore a nicely design card with some subtle branding could work well. An ecard is quickly deleted once you see your inbox overflowing.
I worked with a client this year to design their card. The client is an architect, so we designed a postcard that could be cut out to build a house, complete with Christmas decorations. It looked great and the reaction from clients was good. It wasn’t cheap though!
We still send out actual, physical cards to our vendors (at least the ones we like!). Sending an e-card is the easy way out. Call us old-school, but we still believe in a physical card!
I think the Christmas message is in the picture.Got yoyur message from there.
They are trying to make their cards simple and colorful.This is the thing.
Actually me too agree with the matt points because these type of cards attract the people and it gain the something to the company..