Subliminal Advertising 4 You

Now if you read my blog you’ll know my interest in marketing is mostly in working with small businesses. By their very nature small companies don’t do a great deal of advertising, or when they do, nothing that really has the exposure you’d need to influence an audience subliminally. Nor would they really need to take this mass market approach. But I can’t get away from thinking this could be a powerful tool for other audiences i.e. not necessarily customers.

With this in mind, I’m planning my own little experiment with a client of mine. To give you a little background to the client, it is a small professional services company that’s doing fantastically well. So well in fact that it’s having to move the focus of its marketing programmes from customer acquisition, to customer satisfaction.

The team all want to do a good job and work hard, but have yet to grasp the importance of keeping clients satisfied. Or indeed the need to measure satisfaction levels on a regular basis. Of course we all know that customer sat is crucial for the long term health of the business.

What I plan to do is rather than push on them the need work towards and measure customer satisfaction, I intend to leave subliminal messages in their offices that might encourage them to agree with my way of thinking.

For example, if I collect a dozen different customer satisfaction surveys from big brands and leave them on the meeting room table, will this catch their eyes. Could this demonstrate that other successful companies are doing this and therefore it’s important for them too?

Now clearly I don’t have much of a plan yet, but I intend to get some ideas down and work this through with the Managing Director. This way we can plan for and measure any change in attitude - if any at all. So watch this space, I’ll tell you all how it progresses.