What Type of Advertising is Most Trusted by Internet Users?
I came across this article on eMarketer today and it makes some interesting reading. It’s essentially a summary of the results of a survey conducted by Nielsen into which types of advertising are most trusted by internet users. The survey was conducted in 47 different countries across the globe so it’s pretty comprehensive.So what then was the number one response to the question of which form of advertising is most trusted…..
wait for it….
it’s ‘recommendations from consumers’, which was ranked number one by 78% of respondents.
What does this mean for us internet marketers then?
Well recommendations from consumers are essentially word of mouth in the offline world, but online this can mean comments in forums, blog posts, ratings sites and other user generated content. Worth keeping an eye out for anything written about you or your product then, perhaps by setting up Google Alert.
If you see some bad comments, make sure you investigate why and turn those unhappy customers into happy customers. if you receive a lot of good comments, start incorporating those as testimonials on your sales literature and squeeze pages.
What’s also interesting about the survey results comes further down the results.
61% rated comments posted online (which in my mind is the same as recommendations from consumers) and 49% rated email subscriptions as effective forms of advertising. A lot further down come search engine ads and banners at 34% and 26% respectively.
You might want to keep these figures in mind next time you put a marketing campaign together, or think about a traffic promotion. If recommendations from consumers are twice as likely to be effective, you might want to spend twice as much time generating positive customer experiences than setting up Payperclick ads.
Anyway, read the full report at the fantastic eMarketer site.
Tag:Advertising
October 19th, 2007 at 8:42 pm
[…] The Marketing Blagger wrote an interesting post today on What Type of Advertising is Most Trusted by Internet Users?Here’s a quick excerpt What Type of Advertising is Most Trusted by Internet Users? October 19, … (which in my mind is the same as recommendations from consumers) and 49% rated email subscriptions … % respectively. You might want to keep these figures in mind next time you put a marketing campaign […]
October 19th, 2007 at 9:15 pm
[…] The Marketing Blagger wrote an interesting post today on What Type of Advertising is Most Trusted by Internet Users?Here’s a quick excerpt What Type of Advertising is Most Trusted by Internet Users? October 19, … % respectively. You might want to keep these figures in mind next time you put a marketing campaign … experiences than setting up Payperclick ads. Anyway, read the full report at the fantastic eMarketer site […]
October 30th, 2007 at 7:11 pm
another reason that the old saying “buyer beware” is switching to “seller beware”. if a seller mistreats their customers it is guaranteed that everybody else on the internet will hear about it.
November 16th, 2007 at 2:20 pm
Thanks Gorilla Trades. In this day an age with the speed of communication on the net, you just can’t afford to mistreat your customers. everyone gets to hear about it and quickly.
When you think that the most effective form of advertising is recommendations from other customers, it goes to prove that customer satisfaction should be at the top of every businesses agenda!
Forget about any other form of advertising, if you don’t have happy customers, you don’t have a long term business.