Marketing Blagger

We all know about the issue of spamming. Every single email address in the world is spammed at some stage, whether it’s with adverts for Viagra, or for a bigger phallus, or to buy a Harvard MBA. They’re nothing new. But it seems there’s a new kid in town, a slightly less irritating email, not quite spam, but not quite regular email either. If it hasn’t already hit your inbox, it soon will. It’s bacn!

So what is this I hear you say? The best way to explain is to watch this video below from the founders of the bacn community.

If you don’t have the time to watch the clip, then essentially it’s all those emails you receive that aren’t spam, but that you simply don’t have the time to read anyway. For example Facebook or Twitter notifications, e-newsletters, or even blog feed subscriptions. These emails can basically clog up your inbox but, unlike spam, you’re responsible for requesting these emails.

As an internet marketer or blogger then, what can you do to stop bacning people?

First of all make sure you don’t email your list too frequently. This is not only important for getting your message across, but also for reducing unsubscribes and spam complaints. The ideal frequency will vary depending on your niche and the best way to measure this is to test some different frequencies and measure the impact on your results and subscriber numbers.

Secondly, manage your RSS feeds better. I don’t know if this is possible with Feedburner but set it up for weekly updates rather than daily. This way subscribers will receive more stories/posts in one email, rather than an email for every post.

A third idea is to check out the bacn community forum for more ideas.

Feel free to share your bacning experiences in the comments.

This entry was posted on Wednesday, September 26th, 2007 at 4:28 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.