Marketing Blagger

Did you know you can do your bit for the environment when searching online?

A new search engine called Jabago aims to cut energy use by displaying information on a black background, rather than the standard Google white background. According to Heap Media:

a given monitor requires more power to display a white (or light) screen than a black (or dark) screen

In fact over at ecoIron, Mark Ontkush suggests that:

an all white web page uses about 74 watts to display, while an all black page uses only 59 watts

Don’t worry, you will continue to receive quality search results as it’s powered by Google. The only argument then is if you can stand reading white text on a black background. If you can then set Jabago as your new homepage and feel good everytime you hit the search button.

Otherwise you could just head to Blackle or even just BlackGoogle.com

This entry was posted on Wednesday, August 1st, 2007 at 2:02 pm and is filed under Web 2.0, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.