Small Business Blogging Secrets
As an internet and small business marketer I’m constantly reminded that my success is in part due to keeping up to date with the latest marketing tactics and strategies. With internet marketing there are new ideas cropping up in the blogosphere almost everyday and it can often be tough to keep up with the pace, although with offline small business marketing revolutions tend to take a little longer. The best way to keep your “finger on the pulse” is to keep reading, whether that’s traditional literature or with your head stuck in the blogosphere. I was lucky recently to lay my hands on a copy of Caroline Melberg and Tim Allen’s (of Small Business Marketing Mavericks) ebook on ‘How to use your Blog as a Marketing Tool’.
I was a little sceptical at first that it would teach my anything new; after all I’ve been writing this blog for almost a year and a co-author another so I know my way around the blogosphere. But after a quick skim through I realised this book deserved a lot more attention. I promptly flipped back to the start and read it through cover to cover.
So is this book for you?
Well if you are a small business owner, want to look at your online marketing and have in mind that you should jump on the blog bandwagon, then absolutely. It covers everything from the basics of setting up a blog, the advantages of the various options available to you, to optimizing for the search engines. In addition the book looks at numerous tactics for how to promote your blog and getting traffic - that holy grail of online marketing. I can’t recommend this book highly enough really.
There are literally hundreds if not thousands of ebooks available teaching you how to make “autopilot riches” or to “make your blog an Adsense cash machine”, but this is not one of those. This is a serious step by step look at why and how to use a blog as a marketing tool and it’s perfect for absolute beginners, or even those looking for some fresh ideas.
Well done guys. A snip at $20 (I think that’s the list price anyway).
Disclosure: I am in no way related to Caroline or Tim, not even in an affiliate marketing sense. Just showing my appreciation for a nice bit of writing. See my post on Attitudinal Marketing.
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2 Responses to “Small Business Blogging Secrets”
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Anything in there for those of us who have been around for awhile and know the setup/optimization tricks?
Growing reader base is always a challenge, with and with out good SE traffic.
Hi there, you might find a few useful tips (as I did) but if you know your blog inside out and have your blog well optimised, you might find this a little limited. I’d suggest getting in touch with Caroline to see what she’d advise for the more advanced blogger.