Google buys YouTube
Today Google announced it’s acquisition of internet video company YouTube for a massive $1.65 billion US dollars. By the time you read this, it will no longer be headline news, or possibly even news at all. But the implications or opportunities this has for your business and online marketing may yet be obvious.
What it may well mean is that your Google marketing campaigns can be stretched to include video, alongside the text and picture adverts currently available. This might help you to achieve higher click through and conversion rates depending on your ability to produce effective video ads.
But thinking further a field, how long until the internet becomes more like your TV, with content being delivered in video rather than text? You might find it hard to believe but some commentators are already predicting the death of text on the internet. Surely not you say, however if Google, the undisputed king of the internet, is thinking in this direction then maybe you should also.
I’m not saying you need to move to video tomorrow, definitely not. There’s still a need for text in your online marketing, but can you make a move to video before your competitors? Can you achieve that first mover advantage that the established bloggers and others are enjoying right now?
Now that’s a thought.
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